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Sleep Number to Address Sleep Tech at Connected Health Conference 2017

Chief Strategy and Customer Relationship Officer Melissa Barra Joins Industry Leaders for Interactive Connected Health and Smart Home Panel

MINNEAPOLIS--(BUSINESS WIRE)--Oct. 19, 2017-- Sleep Number today announced it will join fellow thought leaders at the Connected Health Conference 2017 (CHC17) in Boston, Mass. on Wednesday, Oct. 25 to address sleep technology and the connected home. Melissa Barra, chief strategy and customer relationship officer for Sleep Number will participate in an interactive panel, Sleep Tech and Smart Home: Is Smart Bedroom the Next Opportunity? as part of the Parks Associates pre-show workshop, “Connected Health and the Smart Home: Assessing the Crossover Opportunities.”

“This year’s Connected Health Conference brings together leaders and companies on the cutting edge of personal connected health innovation,” said Barra. “With our smart, effortless technology, Sleep Number is at the forefront of connected sleep. I look forward to sharing our insights on the importance of quality sleep to the future of health and wellness.”

While consumers are beginning to understand that poor sleep detracts from quality of life and contributes to chronic health problems, they have a difficult time knowing what to do to improve their sleep. Moderated by Jennifer Kent, director of research, quality and product development at Parks Associates, the interactive panel session will discuss how to integrate sleep technology into a smart home experience and how to engage consumers a more meaningful way. Barra will leverage her deep knowledge of the customer to provide unique insight into the need of individualized, smart sleep innovations for overall health and wellness.

“Parks Associates data reveals that more than one-third of consumers indicate they’d like help improving their sleep quality, second only to the desire for help losing weight,“ said Jennifer Kent, Director of Research, Parks Associates. “The next generation of sleep solutions are not only detecting sleep patterns but personalizing recommendations to improve an individual’s sleep environment and quality.”

Sleep Number is positioned to drive the next wave of connected sleep through its SleepIQ® technology and suite of 360™ smart bed solutions. SleepIQ provides personalized insights and access to biometric data on heart rate, breathing and movement throughout the night via one of the largest and most accurate sleep database in the world. The Sleep Number 360 smart mattresses and adjustable bases deliver an effortless sleep experience that intuitively senses and automatically adjusts comfort to keep both partners sleeping soundly all night.

CHC17 is the most anticipated event in connected health, bringing together the industry’s two leading events and top thought leaders for three days of inspirational, provocative and forward-thinking discussion. Analysts and industry executives will discuss the role of health for the connected consumer and strategies to deliver healthcare innovations through a connected and intelligent home. CHC17 will be held at the Seaport World Trade Center in Boston, Mass. from Oct. 25-27, 2017. For additional information, visit

About Select Comfort Corporation
Thirty years ago, Sleep Number transformed the mattress industry with the idea that ‘one size does not fit all’ when it comes to sleep. Today, the company is the leader in sleep innovation and ranked “Highest in Customer Satisfaction with Mattresses” by J.D. Power in 2015 and 2016. As the pioneer in biometric sleep tracking and adjustability, Sleep Number is proving the connection between quality sleep and health and wellbeing. Dedicated to individualizing sleep experiences, the company’s 4,000 team members are improving lives with innovative sleep solutions. To find better quality sleep visit one of the 550 Sleep Number® stores located in 49 states or For more information, visit the company’s Newsroom and Investor Relations sites.

Source: Select Comfort Corporation

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