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Sleep Number Beds Offer the Best Sleep of Your Life – and Prove It

Research shows people sleep better with SleepIQ Technology

MINNEAPOLIS--(BUSINESS WIRE)--Jul. 6, 2015-- Sleep Number, the sleep innovation leader whose mission is to improve lives by individualizing sleep experiences, today announced that its Sleep Number® beds with SleepIQ® technology can significantly improve people’s sleep quality.

SleepIQ technology tracks your sleep so you know how to adjust for your best night’s sleep. New Sleep Number research finds that people who used SleepIQ technology experienced improved sleep quality and more restful time in bed.

“This research underscores the value of smart, connected products that contribute to your overall well-being,” said Shelly Ibach, president and CEO, Sleep Number. “Only the Sleep Number bed with SleepIQ technology gives customers knowledge about their sleep and the ability to adjust their bed to their optimal, individualized comfort. It empowers them to take their sleep from good to great to awesome – helping them make the most out of their day.”

The study participants used the information provided by SleepIQ technology to make adjustments to the comfort of their bed – their Sleep Number® setting. They also made different lifestyle choices for a better night’s sleep, which included prioritizing exercise, having a consistent bed time, reducing caffeine consumption and reducing screen-time before bed.

SleepIQ users know what adjustments to make for better sleep because, every day, SleepIQ tells them. A SleepIQ user said, “I love the fact that SleepIQ helps me find the proper Sleep Number setting.”

About the SleepIQ Study
Sleep Number conducted a study with 44 couples who slept on Sleep Number® beds with SleepIQ® technology, and gathered 10,206 nights of sleep data over four months. Analysis compared 5,327 nights of sleep prior to participant engagement with SleepIQ technology to 4,879 nights of sleep where participant engaged with SleepIQ technology. Findings are based on participants’ SleepIQ data during the nights of the study. Perceptions of sleep quality are based on survey data at the beginning and end of the study.

About SleepIQ Technology
Sleep Number is dedicated to helping people improve their sleep, and offers the only bed with SleepIQ® technology that lets couples track and optimize their sleep. With SleepIQ, you’re empowered to make changes for your best sleep. Whether it’s changing the level of comfort and support of your bed – your Sleep Number® setting – or making adjustments to things such as diet and exercise, SleepIQ tells you what’s working. The best part is you don’t have to wear a device – all you have to do is sleep. Powered by BAM Labs®, SleepIQ technology is available on all Sleep Number beds, starting at $999.98 with a Queen c2 mattress. To learn more about how SleepIQ can give you the knowledge to adjust for your best sleep, visit, or visit one of the 460 Sleep Number stores across the country.

About Select Comfort Corporation
SLEEP NUMBER, a sleep innovation leader, delivers unparalleled sleep experiences by offering high-quality, innovative sleep products and services. The company is the exclusive designer, manufacturer, marketer, retailer and servicer of a complete line of Sleep Number® beds including its newest addition, the SleepIQ Kids™ bed. Only the Sleep Number bed offers SleepIQ® technology – proprietary sensor technology that works directly with the bed’s DualAir™ system to track and monitor each individual’s sleep. SleepIQ technology communicates how you slept and what adjustments you can make to optimize your sleep and improve your daily life. Sleep Number also offers a full line of exclusive sleep products including FlexFit™ adjustable bases and Sleep Number® pillows, sheets and other bedding products. Consumers also benefit from a unique, value-added retail experience at one of the more than 460 Sleep Number® stores across the country, online at, or via phone at (800) Sleep Number or (800) 753-3768.

Source: Select Comfort Corporation

Select Comfort Corporation
Sarah Reckard, 763-551-6076

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