Shelly Ibach, Sleep Number® setting 40, is Chair, President and Chief Executive Officer of Sleep Number Corporation, the sleep health, science, research and innovation leader whose purpose is to improve the health and wellbeing of society through higher quality sleep. The company’s revolutionary 360® smart bed links proven quality sleep to individualized sleep health through effortless, adjustable comfort and advanced biometric sleep tracking technology.
As CEO of Sleep Number since June 2012, Shelly has combined her passion for meaningful consumer value with her visionary leadership to position Sleep Number as a sleep tech wellness company. She had the perceptual acuity to understand the future value of connected health and the courage to transform the company with the commercialization of the 360 smart bed, an innovation which is delivering life-changing sleep to consumers. Under Shelly’s leadership, the combination of the company’s culture of individuality and innovation, mission-driven teams, strategic consistency and focus for sustained superior stakeholder value creation has resulted in more than14 million lives improved, over 14 billion hours of sleep data and over two million smart sleepers. She was unanimously voted by the Board to its chair position effective May 2022.
After joining the company in April 2007, Shelly served across a wide breadth of executive leadership roles in consumer strategy, sales, marketing and product development, including Chief Operating Officer in 2011. Based in Minneapolis, Sleep Number employs over 5,500 team members and operates 650 Sleep Number® stores located in all 50 U.S. states. She has led the company to deliver transformational sleep health innovations and collaborations, including a long-term relationship with Mayo Clinic to further sleep science with an emphasis on cardiovascular medicine, and a groundbreaking partnership with American Cancer Society to embark upon foundational sleep research to inform the first-ever, cancer-specific sleep guidelines. Prior to Sleep Number, Shelly honed her instincts as an expert retailer and brand marketer during her 20-year tenure at Target Corporation and Macy’s.
Shelly was named Minneapolis/St. Paul Business Journal’s 2019 Executive of the Year and was named EY Entrepreneur Of The Year® 2019 National Finalist. In 2021, she became a member of the Mayo Clinic Cardiovascular Research Center (CVRC) External Advisory Board. She is also the chairperson for the American Cancer Society’s CEOs Against Cancer Minnesota chapter and serves on the executive committee of the Minnesota Business Partnership, an organization focused on further enhancing the region’s quality of life.