Executive Management

Linda Findley, Sleep Number^® setting 35, serves as the President and Chief Executive Officer for Sleep Number. Findley joined Sleep Number on April 7, 2025, and is an accomplished senior executive leading consumer brands that combine digital and physical products, with specific expertise in operations management, organizational transformation, marketing strategy, and global expansion. 

She served as the President, Chief Executive Officer and Director of Blue Apron Holdings, Inc. (formerly Nasdaq: APRN) from 2019 to 2024. From 2016 to 2018, she was the Chief Operating Officer at Etsy, Inc. (“Etsy”) (NYSE: ETSY), where she oversaw product, design, marketing, and customer engagement and acquisition. Prior to Etsy, Findley held a variety of senior executive roles at Evernote Corp. from 2012 to 2015, including most recently as Chief Operating Officer, and led global marketing, business development, and customer service for Alibaba.com Ltd. from 2009 to 2012, based out of Hong Kong. 

She has served on the board of directors of Ralph Lauren (NYSE: RL) since August 2018 and has served as board chair for HeliosX since February 2025.

Findley holds a master’s degree in journalism from UNC-Chapel Hill and an undergraduate degree in Corporate Communications from Elon University.

Amy O’Keefe is a senior finance executive with more than 30 years of experience leading operational, strategic, and financial transformations across public and private companies in the consumer products, technology, and wellness sectors. She is widely recognized for partnering with CEOs, boards, and executive teams to create shareholder value, accelerate operational performance improvement, and build high-impact, high-integrity finance organizations.

Most recently, O’Keefe served as Chief Financial and Administrative Officer of Avaya, where she played a key leadership role in its operational, strategic, and financial transformation, driving significantly improved free cash flow. Prior to Avaya, O’Keefe spent nearly half of her career at The Black & Decker Corporation (NYSE: SWK) and subsequently served as Chief Financial Officer for multiple public and private companies, including Weight Watchers International (Nasdaq: WW), Drive DeVilbiss Healthcare, Savant Systems, and D&M Holdings.

O’Keefe serves on the Board of Directors of TruBridge, Inc. (Nasdaq: TBRG), where she is the Compensation Committee Chair and serves on the Audit Committee.

O’Keefe holds a BBA in Accounting from Loyola College, graduating Summa Cum Laude, and is an inactive Certified Public Accountant.

Melissa Barra, Sleep Number^® setting 30, serves as the Executive Vice President, Chief Product and Enterprise Strategy Officer for Sleep Number. She oversees the company's product portfolio, from development through distribution and is responsible for streamlining research and development efforts and ensuring that products, partnerships and distribution continue to evolve in ways that meet the needs of today's customers. From 2019 to April 2025, Barra served as Executive Vice President, Chief Sales and Services Officer, where she led the company’s customer-focused strategy and the organization’s sales, real estate, field services, customer relationships, and corporate technology teams. Barra joined Sleep Number in 2013 as Vice President, Consumer Insights and Strategy.  

Prior to joining Sleep Number, Barra held a variety of senior leadership roles in finance, strategy and corporate development for Best Buy Co., Inc. She also held corporate finance and strategy leadership roles domestically and internationally at Grupo Futuro, Citibank and GE Capital.

Barra serves on the Board of Directors of Pentair PLC (NYSE: PNR) and on the Board of Trustees of Blue Cross Blue Shield of Minnesota.

She holds an MBA from the University of Chicago Booth School of Business and an undergraduate degree from the University of Notre Dame.

Amber L. Minson, Sleep Number^® setting 55, serves as the Executive Vice President and Chief Marketing Officer for Sleep Number. She joined Sleep Number on May 5, 2025 and leads the company’s integrated marketing strategy, driving sustained demand generation, enhancing brand visibility and delivering media efficiency. Minson’s focus is on ensuring message clarity and consistency across digital and in-store experiences and developing partnerships that help Sleep Number connect with new customers. 

She is an accomplished leader with more than two decades of marketing and brand strategy experience. Most recently, Minson served as CMO of Casper Sleep Inc. under a contract agreement. From 2022 to 2024, she served as Chief Revenue Officer at Blue Apron (formerly Nasdaq: APRN), where she was responsible for all revenue generating and customer-facing functions, including growth through strategic pricing and promotional initiatives. Minson also built and scaled high performance marketing organizations for companies including Intuit, Alibaba, Home Shopping Network (HSN) and Comcast NBCUniversal.  

She holds an undergraduate degree in international business from Mount Saint Mary’s University and a certificate in Middle Eastern studies from WUJS Graduate Institute, Israel.

Chris Krusmark, Sleep Number^® setting 55, serves as the Executive Vice President, Chief Retail and People Officer for Sleep Number. He leads the retail selling experience and real estate footprint, ensuring both customers and team members are supported through connected enterprise processes. Krusmark’s focus is on strengthening the relationship between our customers and team members by overseeing a wide range of functions, including sales, talent acquisition, training, belonging and inclusion, total rewards, talent management, and retail operations.

Previously, Krusmark served Sleep Number as Executive Vice President and Chief Human Resources Officer, Interim Chief Financial Officer and Vice President of Sales Operations, Field Services and Training. In these roles, he led store and home delivery operations, customer sales centers, sales promotions, and wholesale business development. Earlier in his career, he held finance leadership positions supporting sales, real estate, marketing and product. 

Prior to joining Sleep Number, he served as a certified public accountant with EY and Arthur Andersen.

Krusmark holds an MBA from the University of Minnesota Carlson School of Management and an undergraduate degree in business administration with a focus on accounting from Drake University.

Sam Hellfeld, Sleep Number^® setting 35, serves as the Executive Vice President and Chief Legal and Risk Officer and Secretary for Sleep Number. He leads the Company’s legal, risk management and safety and security teams. He previously served as Vice President, Associate General Counsel from 2015 to 2018 and joined Sleep Number in 2013 as Director, Intellectual Property Counsel. 

Prior to joining Sleep Number, Hellfeld was a Partner in the law firm of Fox Rothschild LLP practicing in the areas of intellectual property and litigation. He also served as an associate at several national law firms and served as law clerk in the United States Court of Appeals for the Ninth Circuit and the United States District Court, Southern District of California.

Hellfeld holds a JD from the University of San Diego School of Law and an undergraduate degree in political science and history from the University of San Diego.

Tanya Skogerboe, Sleep Number^® setting 35, serves as the Senior Vice President and Chief Supply Chain and Transformation Officer for Sleep Number. In her role, she is responsible for leading all aspects of the company’s supply chain operations – from manufacturing to fulfillment – to ensure quality, consistency and efficiency at every step of the customer journey. Skogerboe also oversees the rigorous transformation efforts of the company to get closer to the customer and optimize operations. At Sleep Number, she has held senior leadership positions in services and strategy, customer experience and commercial channel operations. 

Prior to joining Sleep Number, Skogerboe served as manager of global sales for Northwest Airlines. 

She serves on the Board of Directors of MAKERS Women and Think Small.

Skogerboe holds an MBA with a focus on marketing and strategy as well as an undergraduate degree in marketing from the University of Minnesota Carlson School of Management.