Executive Management

Linda A. Findley, Sleep Number^® setting 45, serves as the President and Chief Executive Officer for Sleep Number. Ms. Findley joined Sleep Number on April 7, 2025 and is an accomplished senior executive leading consumer brands that combine digital and physical products, with specific expertise in operations management, organizational transformation, marketing strategy, and global expansion. She served as the President, Chief Executive Officer and Director of Blue Apron Holdings, Inc. from 2019 to 2024. From 2016 to 2018, she was the Chief Operating Officer at Etsy, Inc. (“Etsy”) (Nasdaq: ETSY), where she oversaw product, design, marketing, and customer engagement and acquisition. Prior to Etsy, Ms. Findley held a variety of senior executive roles at Evernote Corp. from 2012 to 2015, including most recently as Chief Operating Officer, and led global marketing, business development, and customer service for Alibaba.com Ltd. from 2009 to 2012, based out of Hong Kong. Ms. Findley has served on the board of directors of Ralph Lauren (NYSE: RL) since August 2018 and serves as board chair for HeliosX since February 2025. She holds a Master’s degree in Journalism from UNC-Chapel Hill and an undergraduate degree in Corporate Communications from Elon University.

Melissa Barra, Sleep Number® setting 30, serves as the Executive Vice President, Chief Sales and Services Officer for Sleep Number. In this role, she leads the company’s customer-focused strategy, and the organization’s sales, real estate, field services, customer relationship, and corporate technology teams. Melissa joined Sleep Number in February 2013 as Vice President, Consumer Insights and Strategy and was promoted to SVP, Chief Strategy and Customer Relationship Officer in January 2015. She assumed her current responsibilities in June 2019.  In her role, Melissa helps advance the Sleep Number’s purpose by shifting the way people think about – and experience – health and wellness through higher quality sleep. 

Prior to joining Sleep Number, Melissa held a variety of senior leadership roles in Finance, Strategy and Corporate Development for Best Buy Co., Inc.. Previously, she also held corporate finance and strategy leadership roles domestically and internationally at Grupo Futuro, Citibank, and GE Capital.

Melissa serves on the Board of Directors of Pentair PLC (NYSE: PNR) and on the Board of Trustees of Blue Cross Blue Shield of Minnesota. In the community, Melissa is dedicated to advancing diversity and inclusion, having served on the Board of Directors of the YWCA Minneapolis.

Melissa has an undergraduate degree from the University of Notre Dame, and an MBA from the University of Chicago Booth School of Business.

Annie L. Bloomquist, Sleep Number® setting 25, serves as Executive Vice President and Chief Innovation Officer.  In this role, Annie is responsible for the company’s product vision and strategy, including research and development aimed at furthering its award winning physical and digital experiences. She most recently introduced the Next Gen revolutionary Sleep Number smart bed ecosystem, a multisided wellness technology platform that is fueled by AI enable Advanced IOT to enable real time connected sleep health.  She looks to the future where technology will continue to set Sleep Number apart.

Recognized as a leader of meaningful innovation who continually envisions transcending products and experiences that deliver quality results, Annie has been instrumental in driving Sleep Number’s mission and delivering meaningful value to all stakeholders.  Annie is driven by the belief that sleep is a critical component of health, and she is dedicated to delivering solutions that enhance overall well-being.  She leads all aspects of the company’s innovation pipeline, including sleep health, research and development, digital engagement across multiple technology platforms, and value-driving acquisitions that add consumer relevance to the Sleep Number’s product line.  Annie serves as the primary liaison for key strategic scientific research partnerships such as the Sleep Number Scientific Advisory Board, Mayo Clinic and American Cancer Society.

After joining the company in 2008, Annie served in a breadth of leadership roles overseeing general management, product development, sourcing, merchandising strategy, commercialization, and user experiences.  She was the Senior Vice President and Chief Product Officer from June 2012 to December 2020 and Chief Merchandising Officer from June 2011 to June 2012. She joined Sleep Number in May 2008 as Vice President and General Merchandise Manager after holding leadership roles at Target Corporation.

Annie serves on the Board of Advisors to Rockler Companies and is an active member advocating for women in technology, having served on Makers Conference Board of Directors.

Samuel R. Hellfeld, Sleep Number® setting 65, serves as the Executive Vice President and Chief Legal and Risk Officer. He was previously the Senior Vice President, Chief Legal and Risk Officer from September 2018 to March 2022. Mr. Hellfeld was Vice President, Associate General Counsel from October 2015 to September 2018. Mr. Hellfeld joined Sleep Number in March 2013 as Director, Intellectual Property Counsel. Mr. Hellfeld was a Partner in the law firm of Fox Rothschild LLP (fka Oppenheimer Wolff & Donnelly LLP) practicing in the areas of intellectual property and litigation. Prior to 2010, Mr. Hellfeld was an Associate at several law firms and also served as Law Clerk in the United States Court of Appeals for the Ninth Circuit and the United States District Court, Southern District of California.

Christopher Krusmark (Chris), Sleep Number® setting 55, serves as the Executive Vice President and Chief Human Resources Officer for Sleep Number, where he leads all human resources, training and learning functions. From January 2023 to August 2023, he also served as Interim Chief Financial Officer. In July 2020, Chris was promoted to Senior Vice President and Chief Human Resources Officer. Previously, Chris served as Sleep Number’s Vice President of Sales Operations, Field Services and Training where he led retail and home delivery operations, sales promotions, incentives, the company’s customer sales center and wholesale business development. From June 2005 to October 2015, Chris held a variety of leadership roles in finance at Sleep Number supporting sales, real estate, marketing, and product innovation. Prior to joining Sleep Number, Krusmark served as a certified public accountant with EY and Arthur Andersen.

Francis Lee, Sleep Number® setting 55, serves as the Executive Vice President and Chief Financial Officer for Sleep Number. He joined Sleep Number in 2023, and leads our teams to drive sustainable, profitable growth and strengthen total shareholder return. Francis is a global finance and strategy leader with extensive experience across consumer product, retail, and technology companies. Formerly the CFO at Wyze Labs from 2021 to 2023, Francis increased cash flow and profitability through a business model evolution, adding a software recurring revenue stream. From 2007 to 2020, he served at Nike, Inc. in several executive and operating unit leadership positions, including CFO of Nike Japan and Vice President roles leading global finance. Francis also worked at Gap Inc., leading long-range planning across the company on the Corporate Strategy and Development team. After completing his MBA at Northwestern University Kellogg School of Management, Francis served as a consultant to Fortune 500 companies at Marakon Associates.