Melissa Barra, Sleep Number® setting 30, serves as the Executive Vice President, Chief Product and Enterprise Strategy Officer for Sleep Number. She oversees the company's product portfolio, from development through distribution and is responsible for streamlining research and development efforts and ensuring that products, partnerships and distribution continue to evolve in ways that meet the needs of today's customers. From 2019 to April 2025, Barra served as Executive Vice President, Chief Sales and Services Officer, where she led the company’s customer-focused strategy and the organization’s sales, real estate, field services, customer relationships, and corporate technology teams. Barra joined Sleep Number in 2013 as Vice President, Consumer Insights and Strategy.
Prior to joining Sleep Number, Barra held a variety of senior leadership roles in finance, strategy and corporate development for Best Buy Co., Inc. She also held corporate finance and strategy leadership roles domestically and internationally at Grupo Futuro, Citibank and GE Capital.
Barra serves on the Board of Directors of Pentair PLC (NYSE: PNR) and on the Board of Trustees of Blue Cross Blue Shield of Minnesota.
She holds an MBA from the University of Chicago Booth School of Business and an undergraduate degree from the University of Notre Dame.