Melissa Barra

Portrait
Melissa Barra, Executive Vice President and Chief Sales and Services Officer

Melissa Barra, Sleep Number® setting 30, serves as the Executive Vice President, Chief Sales and Services Officer for Sleep Number. In this role, she is responsible for leading the next generation of customer experience, developing and integrating the company’s customer-focused strategy and overseeing the organization’s sales, real estate, field services and customer relationship teams, in addition to enterprise communications. Melissa joined Sleep Number in February 2013 as Vice President, Consumer Insights and Strategy and was promoted to SVP, Chief Strategy and Customer Relationship Officer in January 2015. She assumed leadership of sales and field services in June 2019.


Melissa is a bold visionary, helping advance the company’s purpose by linking sleep to wellness, creating a future where people are happier, healthier, and more productive by investing in smart sleep. With a dedication to improving lives, creating superior experiences, and delivering exceptional stakeholder results, she inspires the company to imagine the possible, accelerate Sleep Number’s strategy, and execute with excellence – delivering meaningful value for all stakeholders. As an officer of the company, Melissa has jointly led the company to deliver compound annual growth rates of 9% in sales, 15% in EBITDA, 38% in earnings per share, and 683% in Total Shareholder Return, over the last five years (period ending 2-26-21).


Prior to joining Sleep Number, Melissa held a variety of senior leadership roles in Finance, Strategy and Corporate Development for Best Buy Co., Inc. (2005-2012). Previously, she also held corporate finance and strategy leadership roles domestically and internationally at Grupo Futuro, Citibank, and GE Capital. She has an undergraduate degree from the University of Notre Dame, and an MBA from the University of Chicago Booth School of Business.


Melissa serves on the Board of Trustees of Blue Cross Blue Shield of Minnesota, where she is the Chair of the Technology and Operations Committee and a member of the Human Resources Committee. She also sits on the Board of Advisors for Antenna Marketing Consulting. In the community, Melissa is dedicated to advancing diversity and inclusion, serving on the Board of Directors of the YWCA Minneapolis. She enjoys cooking, yoga, and planning her next travel adventure with her husband and two sons.