MINNEAPOLIS--(BUSINESS WIRE)--Jan. 6, 2014--
Select Comfort announced today that Kevin Brown, Sleep Number®
setting 35, is joining the company’s senior leadership team as senior
vice president and chief marketing officer. In this role, Brown will
lead the organization in refinement and implementation of a marketing
strategy and a media formula that will further unleash the company’s
growth potential and support the company’s vision to become one of the
world’s most beloved brands by delivering an unparalleled sleep
experience.
“Kevin brings a history of proven leadership in consumer products,
retail brand marketing and business development that fits well with our
unique vertical business model and strong Sleep Number brand
experience,” said Shelly Ibach, president and CEO, Select Comfort. “We
look forward to integrating Kevin’s consumer focused marketing expertise
and strategic business orientation across our consumer touch-points –
from digital to store experience.”
Brown joins the company with more than 20 years of extensive marketing
leadership experience in retail, consumer durables and business
development consulting. Most recently, he served as group vice president
and chief marketing officer for privately-owned retailer Meijer, Inc.
Brown previously held executive marketing roles at Sears Holding
Corporation, Jo-Ann Stores as well as Accenture.
About Select Comfort Corporation
Select Comfort Corporation is leading the industry in delivering an
unparalleled sleep experience by offering consumers high-quality,
innovative and individualized sleep solutions and services, which
include a complete line of SLEEP NUMBER® beds and bedding.
The company is the exclusive manufacturer, marketer, retailer and
servicer of the revolutionary Sleep Number bed, which allows individuals
to adjust the firmness and support of each side at the touch of a
button. The company offers further individualization through its
solutions-focused line of Sleep Number pillows, sheets and other bedding
products. And as the only national specialty-mattress retailer,
consumers can take advantage of an enhanced mattress-buying experience
at one of the 423 Sleep Number stores across the country, online at SleepNumber.com,
or via phone at (800) Sleep Number or (800) 753-3768.
Source: Select Comfort Corporation
Select Comfort Corporation
Becky Dvorak, 763-551-6862
becky.dvorak@selectcomfort.com