Innovative Classic Series Beds Offer Increased Comfort and Support,
Comfortably Priced
MINNEAPOLIS--(BUSINESS WIRE)--Feb. 24, 2014--
Delivering on its commitment to offer innovative products at every price
point, SLEEP NUMBER today announced all new Classic
Series beds and FlexFit™
adjustable bases. The latest innovations from Sleep Number bring
several of the company’s most advanced consumer benefits to its opening
price point beds, which were recently launched in its premier x12
bed with SleepIQ™ technology.
The Sleep Number c4 bed has superior comfort, support and pressure relief, and features Advanced DualAir technology that offers individual comfort and support on each side of the bed; an Edge-to-Edge chamber design, which extends adjustable-air support to the outer mattress edges; and a 3-zone comfort layer that provides soft support, and contours and cushions the head, back and hips for improved comfort. Pictured: Sleep Number c4 mattress with a FlexTop design and FlexFit 3 adjustable base (Photo: Sleep Number)
Select models in the Classic Series offer enhanced comfort and support,
and now feature the company’s most advanced adjustable dual-air-chamber
technology combined with a patented Edge-to-Edge™ design for $1,499.98
for a queen bed set. A patented FlexTop™ mattress design option is now
available on any king-sized Sleep Number® mattress, so each
individual can raise the top half of their side of the bed independent
of their partner’s side while sleeping together in the same bed without
separation.
Sleep Number also introduced new FlexFit adjustable bases starting at
$1,199.99 that can be added to any Sleep Number® bed. The
FlexFit series offers features such as a snore button to help
temporarily alleviate a partner’s common mild snoring.
“We believe our proprietary, benefit-driven products help people achieve
the best sleep of their lives, and that’s why we’re committed to
bringing those innovations to everyone—at all price points. We want
everyone to know better sleep,” said Annie Bloomquist, chief product
officer, Sleep Number. “Our rigorous product development and testing
process indicate that we have improved our Classic Series mattresses by
designing a more comfortable sleep surface. For example, our enhanced c4
and c3 bed design improves comfort and reduces sleep-impeding pressure
points so customers can experience a great night’s sleep.”
New Sleep Number Classic Series beds
The Sleep Number
Classic Series offers three unique beds for an individualized sleep
experience at a great value. The enhanced Sleep Number® c4
and c3 beds have superior comfort, support and pressure relief, and
feature:
-
Advanced DualAir™ technology that offers individual comfort and
support on each side of the bed;
-
Edge-to-Edge chamber design, which extends adjustable-air support to
the outer mattress edges; and
-
A 3-zone comfort layer that provides soft support, and contours and
cushions the head, back and hips for improved comfort.
Additionally, the c4 bed has a plush softness and a breathable knit
fabric for a comfortable night’s sleep. Featuring the classic DualAir
technology, the redesigned Sleep Number® c2 bed has a
premium, aesthetic design. The Classic Series is comfortably priced so
consumers can know better sleep with mattresses starting at $699.99.
New FlexTop Mattress Design & FlexFit Adjustable Bases
Couples
no longer need to combine two twin beds in order to have limitless
adjustability options; Sleep Number’s new mattress design, coupled with
its adjustable base options, offer the ultimate in adjustable comfort.
The patented FlexTop mattress allows each person to adjust the top half
of their side of the bed independent of their partner’s, and still
experience the feeling of togetherness on the same mattress. It’s a
great solution for couples who relax in bed together; now one partner
can elevate their head to read, watch TV or surf the web while their
partner sleeps comfortably in a flat position. Originally introduced on
the x12 bed, the FlexTop mattress is available on any king-sized Sleep
Number mattress.
Consumers can read, watch TV and surf the web in bed in ultimate comfort
with the exclusive FlexFit adjustable bases starting at $1,199.99. The
new bases include choices the consumer will love, such as a Partner
Snore™ feature on the FlexFit™ 2 and 3, or the ability to control the
nightstand lamps and soft, under-bed lighting on the FlexFit 3 so
customers are never left in the dark.
“The combination of the FlexTop mattress and the FlexFit adjustable base
offers the ultimate in Sleep Number comfort and adjustability at a
meaningful opening price point,” Bloomquist said. “And since snoring is
such a common consumer concern, we have an adjustment for that if you or
your partner are a mild snorer.”
Sleep Number Beds and Products
Designed around customers’
unique sleep preferences, high-quality Sleep Number beds have improved
more than 8 million lives. Unlike other mattresses that feature foam or
springs inside, only the Sleep Number bed has Sleep Number DualAir
technology inside, which allows couples to adjust each side to their
individual comfort and support at the touch of a button. Each Sleep
Number bed comes with a 100-night in-home trial and a 25-year limited
warranty.
Sleep Number also offers a complete, exclusive line of innovative sleep
products designed to meet every individual’s needs. From the AirFit™
adjustable pillow that adjusts for cradling comfort, to the DualTemp™
layer that uses proprietary active air technology to heat and cool each
side and works with any mattress brand, Sleep Number offers exclusive
solutions designed to improve sleep.
Consumers can only find the individualized benefits of Sleep Number beds
and bedding at Sleep Number stores, not at other mattress retailers. The
company’s 3,000 Sleep Professionals are dedicated to helping customers
find better sleep for life.
About Select Comfort Corporation
Select Comfort Corporation
is leading the industry in delivering an unparalleled sleep experience
by offering consumers high-quality, innovative and individualized sleep
solutions and services, which include a complete line of SLEEP NUMBER® beds
and bedding. The company is the exclusive manufacturer, marketer,
retailer and servicer of the revolutionary Sleep Number bed, which
allows individuals to adjust the firmness and support of each side at
the touch of a button. The company offers further individualization
through its solutions-focused line of Sleep Number® pillows,
sheets and other bedding products. And as the only national
specialty-mattress retailer, consumers can take advantage of an enhanced
mattress-buying experience at one of the 440 Sleep Number®
stores across the country, online at www.sleepnumber.com
or via phone at (800) Sleep Number or (800) 753-3768.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140224006885/en/
Source: Select Comfort Corporation
Select Comfort Corporation
Sarah Reckard, 763-551-6076
publicrelations@selectcomfort.com