Sleep Number Invites People to #CommitToSleep during Better Sleep
Month
MINNEAPOLIS--(BUSINESS WIRE)--May 1, 2015--
Up late? Early riser? Regardless, if you’re like most Americans, your
sleep is taking a big hit. May is Better Sleep Month – an ideal time to
rethink your bed and to develop better sleep habits. For example,
quality sleep starts with having a comfortable mattress that adjusts to
your sleep needs and offers pressure-relieving support, as well as
carving out eight hours of restorative shuteye.
According to a new Sleep Numberstudy conducted by an
independent research firm, Americans sleep an average of 6.7 hours per
night (experts recommend eight). But, only 5.68 hours of that are
considered restful. If that’s not enough to make you want to take a nap,
41 percent report they get four hours or less of restful sleep per night.
New York may be home to the “city that never sleeps,” but there are 11
states getting less sleep than the Empire State, including Georgia and
Hawaii, the most sleep-deprived states in the country. Visit www.Sleepnumber.com/CommitToSleep
for national and state-by-state statistics.
States getting the least amount of sleep are:
-
Georgia (6.09 hours)
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Hawaii (6.28 hours)
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Nevada (6.31 hours)
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Oklahoma (6.36 hours)
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Arizona (6.39 hours)
States that get the most sleep, but still don’t hit the
recommended eight hours, are:
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Idaho (7.12 hours)
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New Hampshire (7.06 hours)
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Vermont (7.06 hours)
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Montana (6.95 hours)
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Oregon (6.94 hours)
“You spend one third of your life in your bed, and the more you
individualize your bed and bedding the better you will sleep,” says Pete
Bils, Sleep Number’s Vice President of Sleep Innovation and Clinical
Research and Chairman of the Better Sleep Council. “Our research shows a
mattress that adjusts on each side to your ideal comfort and support
will give you deeper, more restorative sleep. In addition, a pillow that
fits you properly and is designed to support your head, neck and
shoulders will minimize tossing and turning. And, as more people become
interested in the quantified-self movement, knowing how your mattress
and other lifestyle choices impact the quality of your sleep is becoming
increasingly valuable.”
Americans Want to Improve Sleep Quality, but Don’t Track Their Sleep
According
to the study, more than half of people (58 percent) wish they knew more
about improving their sleep quality, with Hawaii at the top of that list
(78 percent). Yet, few actually track their sleep like they do other
parts of their lives. Forty-three percent of Americans have tried
tracking exercise and 41 percent have tried tracking diet, yet only 16
percent have tracked their sleep.
Sleep Number is dedicated to helping people improve their sleep, and
offers the only bed with SleepIQ® technology that lets
couples track and optimize their sleep. With SleepIQ, you’re empowered
to make changes for your best sleep. Whether it’s changing the level of
comfort and support of your bed – your Sleep Number® setting
– or making adjustments to things like your diet and exercise, SleepIQ
tells you what’s working. To learn more about how SleepIQ technology can
give you the knowledge to adjust for your best sleep, visit www.Sleepnumber.com/SleepIQ.
#CommitToSleep for Better Sleep Month
Sleep Number
understands the daily challenges and barriers to getting proper sleep,
and knows it can take 30 days to start a new habit. In honor of Better
Sleep Month, it is offering several tools to help people adopt healthier
sleep routines, and invites America to join it in its commitment to know
better sleep. Fans are encouraged to share their commitment to improving
one sleep habit for a chance to win the ultimate sleep experience from
Sleep Number (valued at $15,000).
To be eligible, commitments must be shared on Twitter during May using
#CommitToSleepSweeps. Fans also can enter at www.Sleepnumber.com/CommitToSleep.
Editor’s Note:
About Select Comfort Corporation
SLEEP NUMBER, a sleep
innovation leader, delivers unparalleled sleep experiences by offering
high-quality, innovative sleep products and services. The company is the
exclusive designer, manufacturer, marketer, retailer and servicer of a
complete line of Sleep Number® beds including our newest
addition, the SleepIQ Kids™ bed. Only the Sleep Number bed offers SleepIQ®
technology – proprietary sensor technology that works directly with
the bed’s DualAir™ system to track and monitor each individual’s sleep.
SleepIQ technology communicates how you slept and what adjustments you
can make to optimize your sleep and improve your daily life. Sleep
Number also offers a full line of exclusive sleep products including
FlexFit™ adjustable bases and Sleep Number® pillows, sheets
and other bedding products. Consumers also benefit from a unique,
value-added retail experience at one of the more than 460 Sleep Number®
stores across the country, online at SleepNumber.com, or via phone at
(800) Sleep Number or (800) 753-3768.
About the National Sleep Number Sleep Survey
Sleep Number’s
national sleep study surveyed 1,057 members of GfK’s Knowledge Panel
consumer online database and data was weighted to the U.S. population
ages 18 to 68. A total of 5,134 surveys were completed for the state
sleep study survey, approximately 100 in each state and Washington, D.C.
The margin of sampling error is +/- 3 percent.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150501005855/en/
Source: Select Comfort Corporation
Sleep Number
Sarah Reckard, 763-551-6076
sarah.reckard@selectcomfort.com
or
FleishmanHillard
Kirsten
Long, 612-573-3117
kirsten.long@fleishmanhillard.com