Celebrates Launch of the SleepIQ Kids Bed, Kicks-off Back-to-School
Season
MINNEAPOLIS--(BUSINESS WIRE)--Jul. 20, 2015--
Sleep Number, the sleep innovation leader whose mission is to improve
lives by individualizing sleep experiences, is helping make kids’
college dreams come true. In celebration of its new SleepIQ Kids™ bed,
which is available today in all Sleep Number® stores and
online, the company is launching a contest to give away six college
scholarships and six SleepIQ Kids beds.
“At Sleep Number, we believe better sleep is the ultimate school supply
because well-rested kids are more confident and do better in school,
sports and in life,” said Shelly Ibach, president and CEO, Select
Comfort. “To help kids reach for the stars, SleepIQ technology gives
parents knowledge about how their kids are sleeping, and empowers them
to make adjustments for a better night’s sleep. Our new SleepIQ Kids bed
will help kids’ sleep well tonight, and dream big for tomorrow with our
scholarship contest.”
SleepIQ Kids Scholarship Contest
To help parents achieve
their kids’ dreams, Sleep Number is hosting a contest at all Sleep
Number stores, and will award six kids with a college scholarship and a
SleepIQ Kids bed – total prize value is $134,000.
Families can visit a Sleep Number store to find their Sleep Number®
setting and learn how a better night’s sleep helps kids succeed.
Depending on their age, children will either draw a picture or write an
essay about why sleep is important to them and how it helps them achieve
their dreams.
After visiting the Sleep Number store, parents will receive a special
code and Web address to submit their child’s entry online; a piece of
artwork (for ages 4-9) or 200-word essay (for ages 10-14). Contest-entry
details are available July 31. To find a Sleep Number store, visit SleepNumber.com.
Smart Bed for Smart Kids™
Previously announced at the 2015
International Consumer Electronics Show, the award-winning SleepIQ
Kids bed is a smart bed for smart kids and the only bed that adjusts
with kids as they grow. Using effortless technology, it combines
individualized sleep knowledge and adjustability to empower parents and
children to achieve their best possible sleep. There’s nothing to wear
or turn on – all kids have to do is sleep.
The SleepIQ Kids bed features eight smart solutions that improve sleep
for both parents and children:
-
Family Connected, Sleep PerfectedSM: The
SleepIQ® technology dashboard lets you see how the whole
family is sleeping. Powered by Bam®
Labs, SleepIQ tracks your sleep and helps you optimize it.
-
Know the comfort they’re getting: The bed adjusts and
grows with them; they can adjust the firmness of the bed for comfort
and support – their Sleep Number setting.
-
Lifts them up when they’re down: Head-tilt feature is
for reading in bed or comforting stuffy heads.
-
No more kiddos jumping out of bed: Alerts you when your
child is out of bed or restless.
-
Stars for young dreamers: Make bedtime fun again with
rewards for good sleep.
-
Night bright, night light: You can turn lights off
remotely – when they’re sleeping tight.
-
Twinkle, tinkle: Soft under-bed light guides them when
they get up during the night.
-
Monsters be gone!: Sleepyheads rest easy with a fearless
monster detector.
With the introduction of the SleepIQ Kids bed, now the entire family can
have the best sleep of their life each night – and prove it – because
new research shows that SleepIQ significantly improves sleep quality.
The SleepIQ Kids bed is available in Twin, Full or Queen sizes, and
starts at $799.99 for a k1 Twin mattress. If you want to know better
sleep, visit Sleep Number stores nationwide or Sleepnumber.com.
About Select Comfort Corporation
SLEEP NUMBER, a sleep
innovation leader, delivers unparalleled sleep experiences by offering
high-quality, innovative sleep products and services. The company is the
exclusive designer, manufacturer, marketer, retailer and servicer of a
complete line of Sleep Number® beds including its newest
addition, the SleepIQ Kids™ bed. Only the Sleep Number bed offers SleepIQ® technology
– proprietary sensor technology that works directly with the bed’s
DualAir™ system to track and monitor each individual’s sleep. SleepIQ
technology communicates how you slept and what adjustments you can make
to optimize your sleep and improve your daily life. Sleep Number also
offers a full line of exclusive sleep products including FlexFit™
adjustable bases and Sleep Number® pillows, sheets and other
bedding products. Consumers also benefit from a unique, value-added
retail experience at one of the more than 460 Sleep Number® stores
across the country, online at SleepNumber.com, or via phone at (800)
Sleep Number or (800) 753-3768.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150720006324/en/
Source: Select Comfort Corporation
Sleep Number
Sarah Reckard, 763-551-6076
sarah.reckard@selectcomfort.com
or
FleishmanHillard
Kirsten
Long, 612-573-3117
kirsten.long@fleishman.com