It’s a Smart Bed for Smart Kids…the Only Bed in the World that
Adjusts as Kids Grow
LAS VEGAS--(BUSINESS WIRE)--Jan. 6, 2015--
SLEEP NUMBER, a sleep innovation leader, today introduced the SleepIQ
Kids™ bed at the International Consumer Electronics Show (CES), the
latest in a series of sleep innovations. A smart bed for smart kids, the
SleepIQ Kids bed is the only bed in the world that adjusts with children
as they grow. Using effortless technology, it combines individualized
sleep knowledge and adjustability to empower parents and children to
achieve their best possible sleep. There’s nothing to wear or turn on.
All kids have to do is sleep.
In recognition of its outstanding design, innovation and consumer value,
the SleepIQ Kids bed was selected as an Honoree in the 2015 CES
Innovations Awards in the home appliances category. The SleepIQ Kids bed
will be featured at Sleep Number’s CES booth in Las Vegas on Jan. 6 to
9, 2015 (Hall: Sands Expo Booth # 73317).
According to a national Sleep Number sleep survey, a majority of parents
find it difficult to ensure their kids get enough quality sleep each
night. Almost 80 percent say sleep impacts their child’s performance in
school, and 68 percent say it affects their child’s extracurricular
activities. The SleepIQ Kids bed helps parents learn about their kids’
sleep and how it impacts their day, and gives parents and kids the tools
they need to improve their sleep.
“Every parent can relate to the nightly family bedtime ritual and
wanting it to be a meaningful time to connect with their children. As
parents know, bedtime doesn’t always turn out that way,” said Annie
Bloomquist, senior vice president and chief product officer, Sleep
Number. “The SleepIQ Kids bed turns bedtime into quality time, making it
a fun, enjoyable experience. It shows parents and kids how to achieve
great sleep habits with smart features that help guide and coach, giving
kids a great night’s sleep tonight to be their best tomorrow.”
The SleepIQ Kids bed features eight smart solutions that improve sleep
for both parents and children:
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Family connected, sleep perfected: The SleepIQ® technology
sleep dashboard lets parents see how the whole family is sleeping.
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Know the comfort they’re getting: The bed adjusts and grows
with kids. They can adjust the firmness of their bed for comfort and
support – their Sleep Number® setting.
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Lifts them up when they’re down: Head-tilt feature is for
reading in bed or comforting stuffy heads.
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No more kiddos jumping out of bed: Alerts parents when their
child is out of bed or restless.
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Stars for young dreamers: Make bedtime fun again with rewards
for good sleep.
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Night bright, night light: Parents can turn lights off
remotely–when their kids are sleeping tight.
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Twinkle, tinkle: Soft under-bed light guides children when they
get up during the night.
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Monsters be gone!: Sleepyheads rest easy with a fearless
monster detector.
Smart Bed for Smart Kids
The SleepIQ Kids bed empowers parents and children with a combination of
individualized sleep knowledge and adjustability, using effortless
technology. There’s nothing to wear or turn on. The SleepIQ technology
monitors presence in bed, average breathing, average heart rate and
movement, using a full-body algorithm to assess quality of sleep,
assigning a SleepIQ score for each night’s sleep.
Parents and kids can monitor routines that affect sleep, such as
exercise, caffeine and screen time; learn their child’s individual level
of comfort and support of their bed (Sleep Number setting); and make
adjustments to give their kids quality sleep, helping them develop
healthy sleep routines now and for life.
The Bed that Grows with Your Child
As children grow their sleep challenges and sleep needs change. Designed
to be flexible and adaptable for each child’s situation and age, the
SleepIQ technology can be used by parents to help guide and coach good
sleep routines for young children. It evolves as kids get older to use
by themselves to manage their sleep. The SleepIQ Kids bed provides
adjustability to accommodate kids’ growing bodies and their need for the
appropriate support, comfort and spinal alignment.
Four- to six-year-olds need help with their sleep routines, but by age
seven to nine, kids start managing their own sleep and using smart
devices. They can use the SleepIQ technology to coach and encourage
them. Around ages 10 to 12, kids become more independent and have more
to manage with homework, exams and other activities. At this age, they
can use the SleepIQ technology to help them manage their own sleep and
SleepIQ score.
Tonight Bedtime, Tomorrow the World
Parents and children can view the sleep dashboard to see how well they
slept and how their sleep was impacted by daily activities such as
sports, studies, exercise, stress and late night snacks. They learn what
to do to achieve better sleep each night. Equipped with their child’s
individual sleep knowledge, parents can help their kids achieve optimal
sleep. Establishing good sleep habits now sets up kids for a lifetime of
quality sleep.
Sleep Number’s proprietary products are available exclusively at
sleepnumber.com and at more than 460 company-owned Sleep Number stores
across the United States. The SleepIQ Kids bed will be available
exclusively at sleepnumber.com and Sleep Number stores nationwide later
this year, starting at around $1,000. For more information or to be one
of the first to receive the latest updates about the SleepIQ Kids bed,
visit www.SleepIQKids.com.
SleepIQ technology, a proprietary, effortless technology, was developed
by Sleep Number and its partner BAM Labs.
Media Note: For media materials including images, videos, fact
sheets, survey results and sleep tips, go to:
http://sleepnumber.new-media-release.com/sleep_IQ_kids/
(spaces are underscores).
About Select Comfort Corporation
SLEEP NUMBER, a sleep innovation leader, delivers unparalleled sleep
experiences by offering high-quality, sleep innovations and services.
The company is the exclusive designer, manufacturer, marketer, retailer
and servicer of a complete line of Sleep Number® beds. Only
the Sleep Number bed offers SleepIQ®
technology – proprietary sensor technology that works directly with
the bed’s DualAir™ feature that assesses each individual’s sleep.
SleepIQ technology communicates how you slept and what adjustments you
can make to optimize your sleep and improve your daily life. Sleep
Number also offers a full line of exclusive sleep products including
FlextFit™ adjustable bases and Sleep Number® pillows, sheets
and other bedding products. Consumers also benefit from a unique,
value-added retail experience at one of the more than 460 Sleep Number®
stores across the country, online at SleepNumber.com, or via phone at
(800) Sleep Number or (800) 753-3768.
About the National Sleep Number Sleep Survey
Sleep Number’s national sleep study surveyed 1,057 members of GfK’s
KnowledgePanel consumer online database, ages 18 to 68, and data was
weighted to the U.S. population ages 18 to 68. The margin of sampling
error is +/- 3 percent.
About the 2015 CES Innovation Awards
Entries into the CES Innovation Awards are evaluated by a preeminent
panel of independent industrial designers and engineers as well as trade
media to honor outstanding design and engineering in cutting edge
consumer electronics products across 28 product categories. Judging
criteria includes: engineering, aesthetic and design qualities; intended
use/function and user value; how the design and innovation of the
product directly compares to other products in the marketplace; and
unique/novel features. The prestigious CES Innovation Awards are
sponsored by the Consumer Electronics Association (CEA)®, the
producer of the International CES, the global gathering place for all
who thrive on the business of consumer technology, and have been
recognizing achievements in product design and engineering since 1976.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150106005077/en/
Source: Select Comfort Corporation
Sleep Number
Becky Dvorak, 763-203-3677
Becky.Dvorak@select.comfort.com
or
FleishmanHillard
Elizabeth
Sedlock, 636-699-9554
Elizabeth.Sedlock@fleishman.com